Friends for Money? In today's careerist culture stay-at-home moms (that label is unsatisfactory but it communicates) have a difficult time finding and developing meaningful friendships with other like-minded ladies. This is why I dislike the trend of women becoming proselytizers among their friends for a "home-based" business like Discovery Toys, et al. Marketing your wares to your friends should be only done with great discretion and an appreciation for the sanctity of friendship. I'm not saying all home-based business women develop friendships with personal profit in mind, but there are those that do and it complicates a much-needed relationship.